Privacy Policy

At PurpleWave, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information, including our use of cookies, when you visit our website.

1. Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. Cookies are small text files stored on your device that help us understand how you interact with our site. We use the following types of cookies:

  • Functional Cookies: These are essential for the website to function properly, such as remembering your consent preferences. They cannot be disabled.
  • Advertising Cookies: These cookies allow us to deliver personalized advertisements based on your interests. You can enable or disable these cookies via our consent banner.
  • Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous data, such as page views and time spent on the site. You can enable or disable these cookies via our consent banner.

2. Your Choices

When you first visit our website, you will be presented with a consent banner allowing you to accept, decline, or customize your cookie preferences. You can manage your preferences at any time by clicking the "Manage Cookies" link in the footer of our website.

3. User Rights

Under GDPR and CCPA, you have the following rights regarding your personal data:

  • Access: You can request access to the personal data we hold about you.
  • Correction: You can request that we correct any inaccurate data.
  • Deletion: You can request that we delete your personal data.
  • Opt-Out: You can opt out of non-essential cookies or request that your data not be sold (for CCPA).

To exercise these rights, please contact us at privacy@purplewave.com.

4. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

5. Third-Party Services

Our website may use third-party services, such as the Elfsight chatbot, which may collect data based on your consent to advertising or analytics cookies. Please review their privacy policies for more information.

6. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated date will be reflected below.

Last Updated: May 8, 2025

7. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@purplewave.com