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SEO & Digital Marketing

Drive organic traffic and grow your audience

Master SEO & Growth Marketing

Learn how to rank higher in search results, attract qualified traffic, and convert visitors into customers.

📝 On-Page SEO

Meta Tags Optimization

Title Tag (55-60 characters)

<title>Keyword | Brand Name</title>

Meta Description (150-160 characters)

<meta name="description" content="Compelling summary with keywords">

Header Structure

  • • One H1 per page (main keyword)
  • • H2 for main sections
  • • H3-H6 for subsections
  • • Include keywords naturally

Content Optimization

  • • Target 1,500+ words for pillar content
  • • Use keywords in first 100 words
  • • Add internal & external links
  • • Optimize images (alt text, compression)
  • • Use schema markup for rich snippets

⚙️ Technical SEO

Core Web Vitals

  • • LCP < 2.5s (Largest Contentful Paint)
  • • FID < 100ms (First Input Delay)
  • • CLS < 0.1 (Cumulative Layout Shift)

Mobile Optimization

  • • Responsive design
  • • Touch-friendly buttons
  • • Fast mobile load times
  • • No intrusive interstitials

Site Structure

  • • XML sitemap
  • • Robots.txt
  • • Clean URL structure
  • • Breadcrumb navigation

HTTPS & Security

  • • SSL certificate
  • • Secure all pages
  • • Fix mixed content
  • • HSTS header

🔗 Link Building Strategies

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Guest Posting

Write quality content for relevant blogs in your niche

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Partnerships

Collaborate with complementary businesses for mutual backlinks

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PR & Media Coverage

Get featured in industry publications and news sites

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Broken Link Building

Find broken links on relevant sites and suggest your content as replacement

📊 Analytics & Tracking

Google Analytics 4

Track user behavior, conversions, and traffic sources

Key Metrics:

  • • Sessions & users
  • • Bounce rate
  • • Conversion rate
  • • User flow

Google Search Console

Monitor search performance and indexing issues

Track:

  • • Search queries
  • • Click-through rates
  • • Index coverage
  • • Core Web Vitals

📢 Content Marketing

Blog Strategy

  • • Publish 2-4 posts per week
  • • Target long-tail keywords
  • • Create pillar content + clusters
  • • Update old posts regularly

Video Content

YouTube, TikTok, Reels

Social Media

Twitter, LinkedIn, Instagram

Email Marketing

Newsletter, drip campaigns

🛠️ Essential SEO Tools

Ahrefs

Backlink analysis, keyword research

SEMrush

Competitor analysis, site audits

Screaming Frog

Technical SEO crawler

Ubersuggest

Free keyword research tool

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